
Global Logistics Company Recharts National Strategy and Leadership Goals
TLI Case Study
Project At A Glance
The leader of a global logistics company was having difficulty translating their national strategy into their new regional districts. They were experiencing operational issues, personnel and people conflict, and the team was unreceptive to the whole process. They wanted guidance on how to establish a stronger executive presence and improved relationships within their teams as quickly as they could.
Working with the executive coaches at the Tenacious Leadership Institute in a two-day immersion program, the client quickly established a stronger, more confident executive presence, received positive feedback from their team, and created a robust case study draft for setting up a new warehouse.
Situation
A long-time leader of a global logistics company was having trouble translating national strategy into their regions and managing relationships with their team. They needed to strengthen their leadership capabilities so they could improve their up-and-across relationships in an immersive and intensive way.
They also wanted to expand their warehouses into different regions, but first they needed to accelerate growth and manage high-stakes change within their organization and team.
The leader was dealing with the following challenges:
Inability to translate national strategy into regional action
Lack of credibility with the Executive Team due to being the “new kid on the block”
Low team engagement and morale as a result of organizational change
Inconsistent collaboration and communication across the company
Solution
Tenacious Leadership Institute helped the client focus on three key areas to produce the most effective and powerful solutions:
Translating national strategy into regional action
Being more influential and strengthening their executive presence
Providing a significant business case to set up a new warehouse
The client was committed to growth and wanted to address the blind spots in their leadership. They were referred to by their colleague that had previously worked with the Tenacious Leadership Institute who had reported “improvements in the performance of their team and company in a short time.”
The following goals were targeted in conjunction with the above three key areas:
Improve executive leadership through developing practices and skills
Refocus and realign the team’s understanding of the national strategy
Practice new communication strategies to improve team collaboration
Build out the business case and rationale with the client
Transition from strategic planning into effective action
Results
Tenacious Leadership Institute worked closely with the client to support and turn planning into action with successful change initiatives during a time of high-stakes change. Working intensively with coaches to uplevel their leadership repertoire, the client was able to achieve their desired outcomes focused on the identified areas.
The Tenacious Leadership Institute program delivered the following results for the client:
Approval of the US$24M Warehouse Expansion Business Case (after two previous attempts that failed)
Successful translation of national strategy to launch new service line in 90 days
Estimated 35% increase in overall productivity and closing of new business deals
Introduction of a new set of changes to business processes and operations resulting in 3X increase of key performers’ sales and overall performance
Region increased productivity, performance and outcomes and an estimated 15% increase in NPS

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